AI Insights · Timothy · April 2024
Top 5 Music and Audio Apps in Kenya Q1 2024
Discover the performance trends of the top 5 music and audio apps in Kenya during Q1 2024, including downloads, revenue, and active users.
In the first quarter of 2024, the music and audio app market in Kenya showed interesting trends across the top 5 applications. Here’s a detailed look at how Pocket FM: Audio Series, Spotify: Music and Podcasts, Boomplay: Music & Live Stream, Deezer: Music & Podcast Player, and Audiomack: Music Downloader performed.
Pocket FM: Audio Series had a notable increase in weekly revenue, peaking at approximately $1.6K in mid-March. Weekly downloads showed a fluctuating trend, starting strong at around 5K in early January but gradually decreasing to around 4.1K by the end of March. Weekly active users saw a slight decline, from 18.7K in mid-January to 16.5K by the end of the quarter.
Spotify: Music and Podcasts experienced a significant rise in weekly downloads, reaching a peak of nearly 70.6K in mid-March. Revenue also showed a positive trend, peaking at approximately $987 in the last week of March. Active users remained relatively stable, fluctuating around the 380K mark throughout the quarter, ending at 394.2K.
Boomplay: Music & Live Stream saw a steady increase in weekly downloads, with a notable surge to over 53K in the final week of March. Revenue, however, showed more variability, peaking at around $803 in mid-January and then stabilizing at lower levels. Active users remained high, consistently above 500K, ending the quarter at around 524.4K.
Deezer: Music & Podcast Player had a somewhat stable performance in weekly downloads, hovering around 300 downloads per week. Revenue peaked at nearly $409 in early January but saw a decline towards the end of the quarter. Active users followed a similar trend, starting at 5.5K and ending at approximately 4.4K.
Audiomack: Music Downloader showed a consistent increase in weekly downloads, culminating in a surge to over 11.8K in the last week of March. Revenue remained relatively steady, peaking at around $188 in mid-January. Active users saw a significant rise, reaching approximately 320.2K by the end of March.
Overall, the data from Sensor Tower reveals diverse performance trends among the top music and audio apps in Kenya during Q1 2024. For more detailed insights, visit Sensor Tower.
